To save time and resources, companies will often fall back on using templates instead of creating new and unique content. Simply changing the pictures, colours and logo with those of your company, however, does not make the design suitable for it. To the contrary, it may even have the opposite effect to the one intended. After all, the construction of a web site or any advertisement material is not just an expense – it is also an investment. Given the appropriate time, attention and resources, you will find that it was well worth it.

In the endless sea of business cards, folders and brochures, it is very important to capture a person's attention for at least several seconds, in which you can convey your message. It is namely characteristic that separates quality design from the mediocre.